AIM represent: HEC Paris

After a simple application form, a challenging “build your business idea” round, among 500 applicants, I was accepted to the HEC Paris Business Game 2017 (HBG 2017) as one of 160 students.


I was looking forward to two days of international immersion with the brightest minds and some of the world’s best companies. We were tasked to solve business challenges for Bain & Company, Schneider Electric, Klepierr, and Early Bird (These are big early-stage venture capitalist in Europe).

We studied real business problems these companies were facing, and came up with unique solutions and perspectives on current situations that demand disruptive and innovative solutions. HBG 2017 was all about disrupting the status quo.

I was proud to be representing AIM at one of the finest business games in Europe. I was teamed up with student from other schools. I was elated to see how I created a name in my peer group and jury at HEC Business Game.


We were 160 students from more than 38 nationalities packed in 1 room and working towards one goal: coming up with the best strategic solution.

I learned how the team valued my Asian perspective on every problem solution and approach. I was delighted to see how I became an asset to the team. I could combine my theoretical knowledge with the case-based approach employed at AIM. There were umpteen situations where I had an opinion on a case given my exposure to the best cases covered at school.

My team reached the semifinals.

All in all, I could not be more thankful to the school for their support, as well as letting me be part of this. This truly was an un-replacable experience.

Words by: Asmita Jolly Malla (Student, MBA 2017)

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