Francesca Sy

Cheska Sy - HOA article

Oh my God, what did I get myself into?

“I ask myself this question every day, but I always remind myself right after that nothing bad will come out of this experience. I believe that people need to struggle in order to achieve greatness.

I did not have a business course back in college. I took up Hotel, Restaurant, and Institution Management because I was passionate about culinary and hospitality. However, ever since I was a kid I was also fascinated with the beauty industry. So fresh out of college, I decided to pursue this passion and hopefully make a career out of it.

The business know-how that I had was purely from experience, but I still wanted to learn more in order to become better at my work. It has been very difficult juggling both work and study, but it was a choice I made because both are important for me.

If there is one thing I learned from this experience, it’s that even if I have achieved so much in my life, I should always find a way to give back. I should be able to inspire people especially those who are in need of that extra push to change their lives for the better. That is what AIM is all about.”


Francesa “Cheska” Sy is a student from the EMBA 2017. She is also the Brand Manager of Rustan’s for Chanel.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s